Sheryl Crow for Mercedes-Benz

The 'House of BlueTec' was a Mercedes-Benz press event at the New York Motor Show. Presenting new Diesel cars, Sheryl opened as the headliner in a West Side photo studio turned into a rhythm & blues lounge complete with stage and high-tech displays and yummy nibbles.

Overnight we turned the studio into an exclusive preview lunch for the AMG 'Black Series' SL sports car. In only short eight hours the team handled the transition perfectly with OSK Communications in the lead and Martin producing and directing the show.

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