The Vault: James Brown in Laguna Niguel

Some shows are 'forever' and so is the James Brown concert for the Zino Davidoff fragrance launch in Laguna Niguel/California. None other than soul legend James Brown came onstage for a surprise show for the sales team. The screen swung up and out 'flew' Mr. Brown grooving and screaming, supported by 'The Bittersweets' singing ladies, ballet and band! With 3 (!!) encores...he rocked the place into soul oblivion. What followed was a US tour of JB shows for early fragrance customers. Martin produced and directed for shortcut/Germany & Select at the time.