From the Vault: The Maybach World Premiere

Some shows belong into the book of 'Grand Presentations' and the worldwide Maybach launch in New York is guaranteed a place in it. Six months after 9/11 our friends from OSK and Daimler decided to commit to New York City and invite the world's 'car media' to the launch of the new Maybach sedan.

The Pitch: Lift the car in a glass container off the QE ocean liner suspended from a Sky Crane helicopter, fly a loop in front of the journalists over the Hudson river and drive up Wall Street into a ballroom for the presentation. Check out the 'making off video': 

Instrumental from the start our team was instrumental obtaining permits, managing logistics, crew and many other last-minute elements... this indeed one for the ages!