James Brown for Zino Davidoff

Some shows stay on forever and so is the Zino Davidoff fragrance launch in Laguna Niguel. It featured none other than soul legend James Brown to a very surprised sales team. Jaws dropped when the screen swung up and Mr. Brown jumped out... grooving and screaming! Supported by his band, dancers and 'The Bittersweets' choir plus 3 encores...he rocked the place into a wild party. What followed was a US tour of private JB shows for early fragrance buyers. Martin produced and directed for shortcut of Koblenz at the time.